Serving Roseau County for over 100 Years - The Official Roseau County Newspaper

North Country Inn & Suites Undergoes Exciting Rebranding as Norland Inn & Suites

A significant transformation is on the horizon for one of Roseau's prominent hospitality establishments. North Country Inn & Suites, located at 902 3rd Street NW, Roseau, MN, has transitioned to its new identity as Norland Inn & Suites.

This rebranding comes under the dynamic leadership of Darrin Smedsmo, the visionary owner who has already made his mark with the successful AmericInn by Wyndham in Roseau. Smedsmo acquired the North Country Inn & Suites in 2022 and has partnered with Discover Lodging Management. Discover Lodging is a hotel management company based in Fargo, N.D. with a current portfolio of over 20 hotels in the Midwest.

Central to the rebranding is a comprehensive renovation that will touch every facet of the property. Guests can anticipate state-of-the-art amenities, modern aesthetics, and a renewed commitment to unparalleled service. The overarching theme for Norland Inn & Suites is inspired by the Hygge style – a Danish concept that embodies coziness, comfort, and well-being. This design ethos promises to create a warm, inviting atmosphere, making every guest feel right at home.

Julie Parker, General Manager, expresses her enthusiasm for this new chapter, stating, "With Norland Inn & Suites, we aim to set new standards in hospitality in Roseau. The Hygge-inspired design will not only offer a unique ambiance but also resonate with the tranquility and warmth that our guests seek."

As the property undergoes its transformation, Norland Inn & Suites will remain committed to its core values, ensuring that the essence of its hospitality remains unchanged. The rebranding is expected to be completed by Spring of 2024, with regular updates and sneak peeks shared with the community and patrons.

For more information or media inquiries, please contact:

Julie Parker


[email protected]


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