From wilson brothers to the indianapolis 500
June 11, 2016
If you're in the auto parts business, forget the Super Bowl or the Stanley Cup.
Nothing is bigger than the Indianapolis 500, especially when you just recently signed Alexander Rossi, 24, to a NAPA Auto Parts sponsorship.
Don't know Mr. Rossi?
He was hell on wheels on Memorial Day Sunday, coaxing his Indy Car past the checkered flag on nothing but fumes to win it all.
And where was Mr. LeTexier, the vice president for marketing with NAPA Balkamp, which had a suite at the Indianapolis Speedway?
Let's back up a moment and put everything in perspective.
If you know anything about the Indy 500,...
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